Capital Campaign


Celebrating Our Past by Building Towards the Future

On Saturday, October 28th, 2017, the Plaza Playhouse Theater ushered in a new era to take its proud place in history by returning to its original namesake: the Alcazar Theatre.

We celebrate this milestone 90th anniversary with all of you, our theatergoers, patrons, supporters, and community members by kicking off the biggest and boldest Capital Campaign in our history.

Our founder Oliver Prickett’s big dream was to enrich the lives of the community through the theater arts. On April 27, 1928, thanks to his steadfast vision, the Alcazar Theatre welcomed elated Carpinteria theatergoers through its doors for the very first time. And while movies have played an important role in the theatre’s history, the Alcazar is much more than just a movie house.

Since its inception, the Alcazar has honored its role as the center of arts and entertainment for the entire Carpinteria Valley community and beyond. Today, when you come to the theatre, you can attend a variety of movies, musical concerts, theatrical plays, comedy shows, educational workshops and more.


The strength of the Alcazar Theatre was recognized from its earliest days.  Owner, Henry J. Muller invested over $50,000 (approx. $700,000 in 2018 money) to construct a theatre that builder Alex C. D’Alfonso dubbed “as Strong and Sturdy as the Rock of Gibraltar.

Opening night at the Alcazar featured a live band and the premier showing of a comedy “The Fifty-Fifty Girl.”  Admission was $1.10. The opening of the Alcazar prompted telegrams from the likes of MGM and Paramount Studios to personally congratulate the new theatre’s beloved proprietor and manager, who was only 23 years old at its opening.

A Familiar New Name

Every time you enter the Alcazar, you feel the magic and history of the theatre. From the moment you walk through the doors to the moment the lights go down, anticipation grows. This warm and vibrant theatre transports you to other places and other times. 

Weekend movies have made you laugh and cry, and offer a family night out without leaving town. Musical performances and yearly traditions like “A Christmas Carol” have left you with a song in your heart. In what feels like some of the most divided and enduring times in our country’s history, we need the Alcazar Theatre in our lives more than ever.

And the Alcazar needs you.

In honoring the glory of the past, just as Oliver Prickett called upon Henry J. Muller, we are calling on the community to help us raise capital to enhance this historic gem of a theatre so it remains a mainstay of art, culture, and entertainment of Carpinteria.

You can help us get there.

Your support will go towards building an expanded backstage and dressing room that will allow us to attract big-name musical acts and performers to the Alcazar. Donations will also help create a beautiful, historical marquee — transforming the theatre entrance and overall view looking down Carpinteria Ave. from Linden.

The campaign will also be dedicated for additional improvements to the sound system, a state-of-the-art digital projector, an upgraded lobby, and help to cover operating costs to keep the Alcazar open for the next ninety years to come.

By returning to our original name, we’re getting back to our roots. We’re getting back to becoming the pinnacle of art, culture, and entertainment for Carpinteria and beyond.

The Alcazar Theatre is managed by Carpinteria Community Theater Inc., a nonprofit locally founded in 1982. The theatre is in the hands of a very dedicated, all volunteer Board  of Directors and staff of community volunteers who are committed to keeping every aspect of the theater arts alive.

Ollie was a big dreamer.

Dream big with us.

Oliver Prickett, Alcazar Theatre founder

Be Part of History in the Making at the Alcazar Theatre

2018 Capital Campaign Goal: $700,000

Future Vision

  • Refurbish and preserve a historic landmark
  • Increase community engagement with year-long programming
  • Continue to support all forms of performing arts, for all ages
  • Establish a world-class theatre in downtown Carpinteria

One of the best ways to show your support of the Alcazar is to keep coming to the shows. Above and beyond coming to the shows, you can help the Alcazar Theatre to thrive in other ways too.

Reasons to Support:

  • Leave a legacy and celebrate loved ones
  • Celebrate a special day or achievement
  • Memorialize your family name
  • Honor your club or business
  • Include YOUR name in Alcazar history

2018 Capital Campaign Naming Opportunities

Stage | $300,000

The Alcazar Stage will be re-named after you or your company, with all eyes during the performance shining brightly on both the entertainment and your namesake. But the Alcazar stage is more than a stage — it will transform the entire theater experience with a new garden patio lounge area, green room/dressing room for talent, and more.

Marquee | $50,000

The new historical marquee will prominently feature you or your company’s name in a beautiful setting in the entrance to the theatre.

Lobby | $20,000 (committed)

The new lobby and concession stand will allow us to offer additional food and beverage options, as well as add new digital displays to help transform the lobby.

2018 Capital Campaign Improvements

Projection Room

Did you know our lighting control system uses a “floppy disk” to save settings? Our new projection room will overhaul outdated equipment and the upper-level control room, including adding a state-of-the-art digital projector that will allow us to screen new releases.


We need to upgrade and refine the theatre’s sound systems and audio consoles for the main stage and surround sound for movies.

Box Office

The remodeled box office will welcome all ticket buyers to see and help revamp the theatre entrance.

Luxury Loge (2)

Help us rebuild our luxury loge boxes in the theatre looking down on the stage and over the audience.

Donor Wall

Our new Donor Wall inside the lobby will display all 2018 Capital Campaign Naming Opportunities and “Casablanca Club” donor names.

Operating Costs

Our monthly expenses include rent, utilities, POS system, concessions, licensing fees for movies and plays, house manager and projectionist, and many other expenses.


Sponsorships by Series

Your name or business will be included in all promotional materials, including on the theatre marquee, posters, promoted social media posts, pre-show slides, play programs, on and in Coastal View News print ads.

Collaborators Film Series – $6000

The Alcazar Theatre “Collaborators Film Series” with be an exclusive series of six (6) film screenings throughout 2018, with an in-depth Q/A and interview following the movie. Inspired by Bravo’s “Inside the Actor’s Studio” TV series, by sponsoring the “Collaborators Film Series” you will make these movies available FREE to the public and help bring in Academy Award-winning filmmakers who will share their experiences and stories from throughout their career.

Alcazar Theater Series — $800
Sponsor a two-week run play for $800.

Alcazar Concert Series — $400
Sponsor a concert for $400.

Alcazar Movie Series — $200
Sponsor a movie screening for $200.

The Casablanca Club

Help keep Oliver Prickett’s dream alive with a substantial, one-time donation. As a member of “The Casablanca Club,” your name will appear on our new Donor Wall located inside the theatre.

Oliver Prickett Legacy Circle – $1,000 and up

VIP Circle – $500 and up

Friends of the Alcazar

Become a subscriber and join “Friends of the Alcazar” with your $20 monthly membership. You will receive 2 free movie tickets per month plus discounted tickets to special events and more!

Friends of the Alcazar – $20/month

Sponsor a Seat

Your $100 seat donation to the Alcazar will place the name of your family, friend or business in the spotlight. Commemorate your donation with a personalized elegant brass plaque mounted on an existing seat. Only a few seats remain!

Sponsor a Seat – $100

All donations to Alcazar Theatre are tax-deductible, and you will receive confirmation of your gift which will serve as a record for tax purposes.

Thank you in advance for your support of the Alcazar Theatre. If a financial donation is not a right fit, please consider volunteering at an event. Contact House Manager Kim Gutierrez at


How to Donate

Please contact  805.684,6380
or email

Online Donations

Make a gift now – it’s easy! Just click “Donate.”

Writing a Check

Checks can be sent directly to the to the theatre at 4916 Carpinteria Ave., Carpinteria, CA 93013. Please make your tax-deductible check payable to Alcazar Theatre.